Established Greek E-commerce Business for Sale – 13 Years Operating History – 20,000+ Customers – €320K+ Annual Revenue
A well-established Greek e-commerce business is offered for acquisition.
Founded in 2013 and headquartered in Larissa, Greece, the business has developed into an established multi-category online retail business with a strong focus on reliable products, customer service, and high-quality after-sales support.
As of August 2026, the business has built a customer base of more than 20,000 customers, while annual revenue exceeds €320,000.
## Business Model
The business operates through a flexible and capital-efficient asset-light e-commerce model based on supplier fulfillment / dropshipping.
The business does not depend on maintaining significant proprietary inventory. Instead, it works with an established network of selected Greek importers and distributors.
The business manages:
- product presentation and merchandising,
- customer acquisition,
- digital marketing,
- order management,
- commercial operations,
- customer support,
- aftersales service,
while order fulfillment is handled through its network of partner suppliers.
This operating structure provides low working-capital requirements, limited warehousing needs, operational flexibility, and strong scalability potential.
## Product Portfolio
The business manages a catalogue of more than 4,000 products across multiple categories, including:
- Photovoltaic systems and energyefficiency solutions
- Solar lighting
- LED technology and electrical products
- Home and household products
- Accessories
- Seasonal products
- Consumer goods
- Additional retail categories
## Key Business Facts
- Established: 2013
- Headquarters: Larissa, Greece
- Customer base: 20,000+
- Annual revenue: €320,000+
- Product catalogue: 4,000+ products
- Business model: Assetlight / Dropshipping / Supplier Fulfillment
- Primary market: Greece
- Established supplier relationships
- Longstanding domain and brand presence
- Limited inventory and warehousing requirements
## What Is Included in the Sale
Subject to final agreement, the acquisition may include:
- the business domain
- the brand and commercial identity
- the complete ecommerce website
- the existing product catalogue
- website content and structure
- operating procedures and workflows
- supplier relationships and introductions, where transferable
- ordermanagement processes
- business knowhow
- relevant digital assets and marketing channels to be agreed upon
- transition support from the current owner to facilitate a smooth handover
## Investment Highlights
This business offers an opportunity to acquire an established e-commerce operation rather than building a business from scratch.
Key strengths include:
- 13+ years of operating history
- Established brand and domain
- Large existing customer database
- Proven revenuegenerating operation
- Broad and diversified product offering
- Capitalefficient business model
- Limited inventory exposure
- Established supplier ecosystem
- Ability to rapidly add new products and categories
- Potential for further automation
- Significant digital marketing upside
- Expansion potential in B2B sales, marketplaces, SEO, paid acquisition and new product verticals
## Growth Opportunity
The business offers substantial growth potential for an acquirer with expertise in digital marketing, performance advertising, marketplaces, e-commerce automation or B2B sales.
Potential growth initiatives include expanding the supplier network, introducing new product categories, strengthening SEO and content marketing, increasing paid acquisition efficiency, developing email and CRM marketing, expanding marketplace presence and further automating supplier and order-management processes.
## Reason for Sale
The owner is considering the sale as part of a broader restructuring and change in business priorities. The sale is not driven by the discontinuation of the underlying commercial activity.
## Financial Information & Due Diligence
Detailed financial information, historical sales data, website analytics and additional operating information can be provided to qualified prospective buyers following initial discussions and, where appropriate, execution of a confidentiality agreement.
Serious enquiries are welcomed from private investors, e-commerce operators, distributors, strategic buyers and companies looking to acquire an established and scalable online retail platform in the Greek market.
