If you are considering buying a coffee shop in South Africa, it is extremely important to understand the ins, outs, pros
Overview of running a coffee shop
Coffee in South Africa is currently enjoying a boom and it is certainly a good time to enter the industry.
Today, however, specialty coffees are becoming more popular than ever and the rise in consumption looks set to continue.
Common challenges faced by coffee shop owners
When it seems as if there is a bustling coffee shop on almost every street corner it can be tempting to assume that running a coffee shop is pretty straightforward.
However, this is a common misconception and owners of coffee shops face many challenges. Making a success of the business means being aware of them and more importantly being prepared to tackle them head-on. Some of the most common challenges are:
Managing employees and motivating staff.
If your employees aren't engaged and motivated to give consistently great service, your sales and repeat custom will drop. So, foster a strong sense of team spirit and consider motivational incentives such as an employee of the month award, opportunities for additional training and bonuses for good performance.
Increasing the average spend to
Customers need to spend more than on a simple coffee - and this is a common issue for coffee shop owners. Find something that makes you stand out from the crowd, such as delicious home-made gluten-free cakes or cookies or even something off the wall, such as vintage records.
Treat it like an actual business.
If you love coffee and chatting
topeople, running a coffee shop can seem like a dream job. However, things will quickly stop being fun if you fail to make any money. Remember that as the proprietor, the fun has to stop at some point, if for instance, your staff become irresponsible or your customers get rowdy.
Things to consider:
Coffee shops are about the experience - provide a welcoming environment with friendly staff and a distinctive atmosphere.
Keeping up with the latest trends is vital and the coffee shop sector is known for its dynamism and vibrancy.
New trends for 2018 include ethical coffee, premium cold brew
Coffee shops have historically been trend-setters - many past innovations of coffee shops are now commonplace across the world – which have only evolved in popularity in the last 5 to 7 years.
Growing a coffee shop: What are your options?
Consider expanding your menu, if you don't offer more than snacks, consider partnering with a local baker and outsourcing your menu.
Plan weekly or monthly events to bring in new customers. You could invite live bands to perform, host seasonally themed events or invite local artists to display their work around your coffee shop.
Heavily promoted fundraisers are also a great way of raising your profile in the community.
If permits allow it, consider changing your opening hours to later in the evening. As soon as you have decided on your expansion plans remember to clearly market your new plans - use social media, newsletters, flyers, and posters.